Fun & Fitness Travel Club Calls Out
Humana TV ad mocking water aerobics

2023 Humana TV commercial makes fun of water aerobics classes.

By Cynthia Neu McCluskey ~ Fun & Fitness Travel Club Founder

The Fun & Fitness Travel Club, founded in McLean, VA in 1998, has five thousand club members nationwide who cruise the world doing water exercises together in the heated, Solarium (indoor) pools on Celebrity cruise ships. One of the club's most popular certified Water Exercise instructors is Jane Hunter of Ovedo, FL, (shown below) who's taught her own mnay thousands of seniors over the past 30 years in Florida. They faithfully show up to her bi-weekly water exercise classes. And they annually exercise with her and another 250 club certified water instructors who host members on water exercise cruises too. Water exercises make vacation cruises especially enjoyable because club members return home tanned, toned and without having gained weight! This travel club has no dues, no membership fees, takes no surveys and has no meetings. It's a very popular club! But you do have to exercise to join.

Water exercise staves off body stiffness due to arthritis, brings down high blood pressure, builds up strength in the arms and legs, and deters the onset of Alzheimer's by increasing oxygen levels in the blood. The more oxygen in your blood the more oxygen in your brain which significantly curbs developing Alzheimer's. This basic info is taught weekly by 16,000 AEA (Aquatic Exercise Association of America) and Arthritis Foundation certified water aerobics instructors throughout the USA. Yet, Humana goes on national TV with a commercial mocking water aerobics implying it's more like antiquing and golfing than exercising. Actors in the ad declare buying Humana Medicare Services will protect your health and well being in your senior years. Nothing could be further from the truth. Medicare plans do not make your senior years better. Exercise does. Especially water exercise because it's aerobic!

Jane became enraged when she saw this Humana commercial on TV in summer 2023, as any dedicated certified water aerobics instructor would. I support Jane in her letter fired off to the President and CEO of Humana and signed by her students in Oviedo. Feel free to print her letter and join Jane and me by mailing in your own signed copy of her letter to the pharmaceutical tycoon who mocks our health building water exercises. The address to mail your comments is in Jane's letter below.

Humana has it backwards. We seniors do not need more medication and Medicare plans. We need more exercise! Imagine how different America would be if TV commercials stopped selling drugs and encouraged exercise instead. TV ads for whiskey and cigarettes are gone. Now let's get rid of TV ads pushing so many drugs when all any of us really needs to promote good physical and mental health is to do minimum exercises each week. If you have a Humana policy we especially invite you to write the CEO of Humana.

Here is Jane Hunter's excellent letter and her e-mail address:

July 17, 2023

Mr. Bruce D. Broussard
President and CEO
Humana, Inc.
500 W. Main Street
Louisville, KY 40202

Dear Mr. Broussard:

As a certified Water Aerobics instructor for more than 30 years, I'm writing to object to Humana's current commercial running on TV mocking seniors taking water aerobics classes. I've never witnessed a water aerobics class anything like the one Humana portrays, where smiling ladies wear silly matching shower caps and the class conducts worthless exercises with their arms lifted out of the water.

As a professional exercise instructor, I've been fortunate enough to have worked in many much-needed senior programs throughout the years. My students attend my classes from a variety of backgrounds for a multitude of legitimate medical, health and fitness reasons. Humana is a health insurance company we believe should not be mocking "smiley seniors in the water" depicting them as participating in water aerobics in a negative way. Instead, you should promote water aerobics along with many other fitness options as part of a healthy and energetic lifestyle.

My hope is your own TV commercial does not become Humana's "Bud Light" moment within the community of us senior citizens who support wholeheartedly, and participate enthusiastically in our routine health giving, physically challenging water aerobics classes.

Yours very truly,

Jane Hunter, AEA
Certified Water Aerobics Instructor

News Sources Feature Club
Taking Health Theme Cruises

WHEN AMERICANS had labor jobs they spent time off to rest. Today because they sit on the job, sit in cars, sit when they eat, sit at the movies and even sit when they pray at church they want a vacation with more action, as reported by the Journal.



Published in Lebanon, Tennessee - 08-2009

AZ Republic (L) 7-13-08 / Spirit Vol.10 #2 '08


Fun&Fitness Travel Club members from Wichita Falls, TX and Spokane, WA cruised together on Voyager of the Seas, sailing from Galveston, TX. to the Western Caribbean. It was the first time Spokane Fitness Host Parney Hundhausen had visited Texas. Fitness co-host was Jodi Bruce from Wichita Falls, TX. One of Jodi's guests is the mother of a Ft. Worth Star Telegram reporter. Everyone thought it a good idea if she came along to review the fitness cruise her mother was taking, which she did. "...because you can do water exercise at your own pace, it's easy to get your heartbeat up and even break a sweat...", wrote Carolyn Poirot in her review (shown at left). She wrote convincingly about all the benefits of everyone in the family taking a fitness cruise together. Her daughter had come along on the cruise too.

Royal Caribbean named the Fun&Fitness Travel Club its #1 Business Partner for the U.S. Mid-Atlantic states of Virginia, Maryland and Delaware recently. Shown (L to R) are Bob Rose, RCCL District Sales Manager who presented RCCL's top award to Travel Coordinator Cynthia Neu and Program Director Jim Seeley. Together in 1998 Jim and Cynthia created their travel club in Virginia with a fitness theme. Today its membership is nation wide.

Fun&Fitness Travel Club members have access to all exercise facilities on all the ships whenever they cruise with Royal Caribbean or Celebrity Cruises. Use of the state-of-the-art exercise facilities is included in each cruise price. All the Fun&Fitness classes are taught by certified instructors who travel with their groups.

Fun&Fitnessmembers can enjoy an ocean view whenever they exercise at sea.

YOU'LL COME HOME smiling too after enjoying a Fun&Fitness Travel Club cruise. Club members, who already know each other at their local recreation centers, are happy to cruise together because it gives them a great sense of security and allows them to support each other's good health habits when they travel together.


Scenes from the video
Fun&Fitness Travel Club® is a registered trade mark.


Fun&Fitness guests from Nashville, TN met for morning water exercises on board ship recently. They were led by hometown Fitness Host Barb Batson, who is Coordinator for all Fun&Fitness instructors. Barb can be reached at 1-800-500-8905. If you have a group of friends and/or students to invite on a fitness cruise give her a call!

Royal Caribbean Cruise Lines last year named Fun&Fitness Travel Club its #1 Business Partner for the U.S. Mid-Atlantic states of Virginia, Maryland and Delaware. It gave the award to the club because of its innovative way encouraging guests to exercise when they cruise. Audrey Schoninger of Florida (above) is one of 200 certified water fitness instructors who host Fun&Fitness cruises. Her next cruise is to Alaska in August 2009.

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Royal Caribbean/Celebrity Cruises Magazine - July/August 1999


This page last updated: August 12, 2023