2023 Humana TV commercial makes fun of water aerobics classes. By Cynthia Neu McCluskey ~ Fun & Fitness Travel Club Founder

Water exercise staves off body stiffness due to arthritis, brings down high blood pressure, builds up strength in the arms and legs, and deters the onset of Alzheimer's by increasing oxygen levels in the blood. The more oxygen in your blood the more oxygen in your brain which significantly curbs developing Alzheimer's. This basic info is taught weekly by 16,000 AEA (Aquatic Exercise Association of America) and Arthritis Foundation certified water aerobics instructors throughout the USA. Yet, Humana goes on national TV with a commercial mocking water aerobics implying it's more like antiquing and golfing than exercising. Actors in the ad declare buying Humana Medicare Services will protect your health and well being in your senior years. Nothing could be further from the truth. Medicare plans do not make your senior years better. Exercise does. Especially water exercise because it's aerobic!

Jane became enraged when she saw this Humana commercial on TV in summer 2023, as any dedicated certified water aerobics instructor would. I support Jane in her letter fired off to the President and CEO of Humana and signed by her students in Oviedo. Feel free to print her letter and join Jane and me by mailing in your own signed copy of her letter to the pharmaceutical tycoon who mocks our health building water exercises. The address to mail your comments is in Jane's letter below.

Humana has it backwards. We seniors do not need more medication and Medicare plans. We need more exercise! Imagine how different America would be if TV commercials stopped selling drugs and encouraged exercise instead. TV ads for whiskey and cigarettes are gone. Now let's get rid of TV ads pushing so many drugs when all any of us really needs to promote good physical and mental health is to do minimum exercises each week. If you have a Humana policy we especially invite you to write the CEO of Humana.

Here is Jane Hunter's excellent letter and her e-mail address: AquaJane2@aol.com

July 17, 2023

Mr. Bruce D. Broussard
President and CEO
Humana, Inc.
500 W. Main Street
Louisville, KY 40202

Dear Mr. Broussard:

As a certified Water Aerobics instructor for more than 30 years, I'm writing to object to Humana's current commercial running on TV mocking seniors taking water aerobics classes. I've never witnessed a water aerobics class anything like the one Humana portrays, where smiling ladies wear silly matching shower caps and the class conducts worthless exercises with their arms lifted out of the water.

As a professional exercise instructor, I've been fortunate enough to have worked in many much-needed senior programs throughout the years. My students attend my classes from a variety of backgrounds for a multitude of legitimate medical, health and fitness reasons. Humana is a health insurance company we believe should not be mocking "smiley seniors in the water" depicting them as participating in water aerobics in a negative way. Instead, you should promote water aerobics along with many other fitness options as part of a healthy and energetic lifestyle.

My hope is your own TV commercial does not become Humana's "Bud Light" moment within the community of us senior citizens who support wholeheartedly, and participate enthusiastically in our routine health giving, physically challenging water aerobics classes.

Yours very truly,

Jane Hunter, AEA
Certified Water Aerobics Instructor
aquajane2@aol.com

WHEN AMERICANS had labor jobs they spent time off to rest. Today because they sit on the job, sit in cars, sit when they eat, sit at the movies and even sit when they pray at church they want a vacation with more action, as reported by the Journal.